Advertising

Links

Advertising Terminology

http://advertising.utexas.edu/research/terms/

University of Texas in Austin dictionary of advertising terminology.

Alex Brown's Marketing and E-Commerce Dictionary of Terms

http://www.udel.edu/alex/dictionary.html

A semi-open source dictionary covering terms related to marketing and the internet.

IFLA.org - Glossary of Marketing Definitions

http://www.ifla.org/VII/s34/pubs/glossary.htm

Developed by using Peter Bennett's Dictionary of Marketing Terms. Gives references at the end for further reading.

Marketing Communications Glossary

http://www.marcommwise.com/glossaryindex.phtml

Dictionary of terms related to marketing communications - advertising, public relations, printing.

MarketingTerms.com

http://www.marketingterms.com/

Marketing and internet marketing terms, acronyms, course syllabi, and recommended links.